5 Golden Tips for Hotels That Want to Improve Customer Satisfaction

The two most important factors that clients consider when looking for hotels are quality services and customer satisfaction. Hotels need to offer the best catering and accommodation services to achieve the best results. Here are five tips on how to improve customer satisfaction.

Get to Know the Target Audience

Customer satisfaction needs to go beyond just smiling when greeting a customer and conducting surveys. Knowing the target audience is at the heart of it. Understanding the specific needs of each client who books a stay will help determine which service packages to offer. Doing so will also help ensure that the enterprise offers quality services consistently and cultivates loyalty.

Come up with Ways to Monitor Customer Satisfaction

Customer satisfaction is directly related to the level and quality of communication. Engaging with clients and asking for feedback after service delivery can help management identify their business’s strengths and weakness. Some of the best ways to gather feedback from clients are including a review section on the company website, providing front desk logs, and placing review cards in the rooms. The information collected will come in handy when the hotel’s management implements new policies.

Resolve Complaints in a Timely Manner

The hospitality industry is competitive, so it is imperative to make calculated decisions at each level of business growth. One of the guaranteed ways to redeem the hotel’s reputation after an unsuccessful interaction with a client is to address complaints quickly. By doing so, the hotel will paint a positive and responsive image to prospective clients. A quick response to a question posted online can make the difference between losing and gaining a potential customer.

Regularly Train Personnel

Training courses will equip staff with the new skills needed to engage with clients. Note that savvy customers in the hotel industry tend to have high expectations and will not hesitate to write a bad review if they feel that its services are substandard. It is possible to cushion the hotel from such scenarios by investing in training courses for employees. Well-trained employees will not just manage complaints professionally, but more importantly, come up with ways of avoiding them in the first place.

Invest in a Quality Website

The degree of satisfaction extends beyond human interaction. With so many people using the internet to get information about hotels, it is imperative to invest in a quality website. The design and content posted on the site should paint a positive image of the accommodations to the target audience. Ensure the content published on the site is top quality, including high definition photos and videos, and provide clear directions to clients by posting an intuitive map.

The hospitality industry is lucrative yet competitive because people want nothing but the best services. It is possible for management teams to scale their businesses to greater heights by applying these five tips.

4 Hotel Supplies You Should Provide In Your Hotel Room

As a hotel owner, you have to provide the best service for your clients for you to get repeat business and also grow your business. To keep the hotel visitors comfortable you should provide them with all the necessary supplies. The supplies that you should provide them with include:

Toothbrush and toothpaste

While most guests know that they have to brush their teeth, few of them carry their toothbrushes and toothpaste with them. For the guests to keep on remembering you, you should provide a surprise toothpaste and toothbrush kit in the hotel room. As rule of thumb, the two should be new. Since the guests will most likely use it once or carry it with them, you shouldn’t invest in a high-end kit. All you need to do is ensure that the kit of good quality.

Slippers

When the guests step into the hotel room, they feel like they are at home and want to be as comfortable as possible. One of the ways of ensuring that the guests are comfortable is providing them with slippers to walk around with. You can provide several pairs of slippers or ask the guests the type of slippers that they want. The type that you provide should depend on the type of hotel that you operate. If you have a low-end amenity, you should provide cheap slippers but if your hotel is high-end your slippers should also be high-end. To give a professional look, it’s always wise that you customize them with the hotel logo or name.

Water bottles

Most of the guests check in late in the night when there are no stores open. To quench their thirst, they look for water and don’t find any. To leave a lasting image, you should provide free water bottles in your hotel room. You shouldn’t go for the high end-end water. Regular water is enough all you need to do is ensure that it’s of good quality.

Hangers

If you visit most hotels you will find that most of them don’t have hangers. This shouldn’t be you. To give your guests a place to place their clothes without getting them wrinkled you should provide them with cloth hangers. When installing the hangers, install those that can come off the bar. Don’t worry about them getting stolen. No guest worth his/her salt will steal old hangers.

Conclusion

Leaving a lasting image in the eyes of the guests is all about providing the necessary hotel supplies. As rule of thumb, ensure that the supplies are of good quality.